Transit Advertising

For years, advertisers have counted on transit advertising to deliver larger than life, “in your face” messages that people simply can’t ignore.

HRT’s advertising program serves the cities of Newport News, Hampton, Portsmouth, Chesapeake, Norfolk and Virginia Beach. This represents a population of 1.5 million people. This alone should convince you of the value of HRT transit advertising – but there’s more.

Our area is ranked 27th in the MSA nationally. Local military bases experience a huge influx of new faces each year while tourism in our six city market draws an additional four million visitors annually.

The Benefits of HRT Advertising

Greater Reach and Frequency: Exterior transit advertising is one of the few remaining mass mediums. Television, radio and, to a lesser extent, even newspapers, reach only specific market segments. But exterior transit ads reach the entire market – up to 90% of the adult population. And they reach them with greater frequency. Your message is seen by more people, more often than with any other type of advertising.

Reaching People All Day…Every Day: During the day television, newspapers and radio often can’t reach most folks, HRT buses deliver your message at the best possible time – when people are out of the house or office and ready to respond. Your ad is seen non-stop by people 19 hours per day, seven days per week.

It’s inexpensive. Transit advertising costs less than television, radio, newspaper or billboards.

Reaching a Captive Audience: Internal bus cards reach HRT passengers who spend an average of 40 minutes on the bus…time they’ll spend reading your ad.  Your exterior HRT ads are seen by motorists behind and beside the bus, often in stopped traffic, pedestrians notice your ads, too!

Building Long-Term Name Recognition: Transit ads stimulate immediate recognition of who you are, what you have to offer and where to find you. The larger-than-life impact makes your business appear larger than life, too, and builds exceptional recall when people are seeking your product or service. Transit ads complement and reinforce your overall advertising program.

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